week 11, post 3, coffee advertisement

I photographed these ads specifically because of the amount of space the company bought throughout Uppsala. Overnight, the ads seemed to be pasted everywhere in the town, with little traffic routes to avoid them. The advertisements are simple, and use design and graphics well to get their point across about something Swedes take very seriously- their coffee. With Sweden being one of the top coffee drinking countries in the world, this is a product that is high in competition, similar to fast food restaurants, sodas, and beers in the States. It could be said that coffee is one product in Sweden that is highly consumed yet unnecessary, aside from alcohol and tobacco products. Fast food is not a major player in advertising here, neither is soda or snack foods. Through the observations I have made it seems that coffee and cell phone contracts are similar to snack food and beer/soda in the states. The placement and amount of advertisements that this particular product is using has me wondering what it is about coffee and cell phones in Sweden that cause such consumption patterns. One thing comes to mind- communication. In Sweden, communication is highly regarded not just through cell phones, but at cafes as well, which is where the coffee comes in. In the U.S, similar communication is made through highly advertised products as listed previously, more often taking place on the couch with some snacks and sodas over a TV program than at a cafe. I have made a mental note of the use of television as a social factor among college students in America vs. the way cafe's work as means of social communication in Sweden. It seems that both of their corresponding products are advertised in similar fashions.